Belly Bands
For this project, GRX Design was presented with the challenge of creating more impactful advertising for a particular client. We solved this problem by creating belly band advertisements, which completely wrap a publication in a client's ad. This had not been done before for this particular industry. GRX also manages the printing of the belly bands so they can be produced and shipped in the most cost-effective way possible.
Belly band advertisement completely wraps the publication, so that it cannot be ignored.
By printing on both sides of the belly band, the content area is effectively doubled.
Each publication requires different configurations, which can present a design challenge.